Neoenergia won the SDG Global Compact 2019 Award
in the Partnerships/Large Companies category. The company participated with the
case Educational Energy Efficiency Actions, through the project Tô
Ligado na Energia and the partnership with Carlinhos Brown in the use of
the children's characters Paxuá and Paramim, created by the musician.
The ceremony was held yesterday afternoon
(5/16), in São Paulo, and was attended by the representative in Brazil of the
United Nations Development Program, Katya Argueta and the president of Rede
Brasil of the global compact, Denise Hills.
The objective of the award is to value what has
already been developed and to sensitize more companies to act in accordance
with the Sustainable Development Goals (SDGs) and actions aligned with the
global sustainability agenda. The accomplishment is of Rede Brasil of the
Global Compact, initiative of the UN. This was the first edition of the award
and Neoenergia competed with 800 registered participants. In the final phase,
36 finalists were chosen and 13 came out winners.
This is the second important recognition of the
project, which has already received the national award of the Brazilian
Association of Business Communication (Aberje), in the category Communication of Programs for Corporate
Sustainability. The educational project "Aventuras Eletrizantes
de Paxuá e Paramim", which is part of the Energy Efficiency Program of
the Distributors regulated by Aneel, was developed in Coelba, Celpe, Cosern and
Elektro, with information for children on the safe and efficient use of
electric energy. A creative idea to expand the ways of communicating specific
content.
The Festival is held in Pernambuco and Rio
Grande do Norte by WWF Brazil and in Bahia by Rede Bahia de Comunicação.
"Working for the education of our children in combating electricity waste
and preserving the environment is our focus on these projects and it is very
good to be recognized through an award of this relevance. We must be proud of
the legacy we are building, "celebrates Ana Mascarenhas, manager of Energy
Efficiency at Neoenergia.
Carlinhos Brown highlights the importance of the
role of companies in this partnership with social development. "We can not
disperse in relation to the SDGs, to the care we must take with the
environment. This award, which reaches this collective of creators of Paxuá and Paramim, reaffirms the premise that
we are on the right track, committed to the UN compact for a better world,
"says the musician.
The
private sector plays an important role in achieving the SDGs. Of the 200
largest GDPs in the world, 157 are from companies, which show the extent of the
economic power of organizations to help the country in the global
sustainability agenda. Neoenergia develops actions aligned with all SGDs.