Famous on social media and with a simple and captivating language, Dona Néia has been one of the personas that Neoenergia has used as an influencer when it comes to using energy safely. With a simple and popular language, she has been winning the affection of the public on the company's social media. Her relevance is noticeable in the public's comments and in the engagement achieved by her posts. She is the one when it comes to talking about topics such as keeping a distance from wires, not flying kites near the electrical network and the correct use of appliances. Her videos are full of good humor and the information is given in a simple and comprehensive way. Along with the “Don't mess it up" campaign, Dona Néia has been highlighting one of the greatest values of Neoenergia: safety, because life is above anything else.
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