Initiative reinforces emotional connection with customers, showing the importance of electricity in people's lives

Committed to establishing an ever closer relationship with its 17 million customers - which represents a population of around 40 million people - Neoenergia launched a campaign this week that shows how the company is by the side of consumers at every moment of their day. As a continuation of the "More for you" concept, launched in March this year, the new phase focuses on the customer to strengthen the connection with people through an emotional bond. The proposal is to value the commitment of the group's distributors far beyond the energy supply business, strengthening the Neoenergia brand in the various states where the company operates.

The message has a human tone that emphasizes Neoenergia's role of providing people with comfort and well-being on a daily basis. "The customer is at the heart of what we do. The new campaign shows electricity as something essential in people's lives in various situations. That's why the idea is to generate a connection with the customer so that they realize that Neoenergia is with them wherever they go and at all times, like a friend.That's what we want to emphasize," explains Lorenzo Perales, Neoenergia's Marketing Director.

Created by Propeg based on customer surveys, the campaign will run for four months in the concession areas of the group's five distributors - Neoenergia Brasília (DF), Neoenergia Coelba (BA), Neoenergia Cosern (RN), Neoenergia Elektro (SP and MS) and Neoenergia Pernambuco.

With a robust media plan in all the concession areas, the public will be impacted with films and other advertising pieces that will be broadcast on media outlets (television, radio, newspapers, portals, websites and blogs), ordinary and digital billboards, as well as public places such as shopping malls, bus stops and airports. The campaign will also be present on digital platforms (Youtube, TikTok, Instagram and Facebook) with the participation of influencers.

Customer focus

In order to strengthen its relationship with customers, Neoenergia has been increasing its investment in quality service. In May this year, the company inaugurated the Tactical Relationship Center (CTR) in Campinas (SP), to ensure 360º monitoring of service. The new space functions as a command room and allows 100% real-time monitoring of operations on all service fronts, including digital channels, telephone and physical stores.

Last year, Neoenergia created a structure exclusively dedicated to customer experience. In addition, all of the company's in-person stores are being modernized by the end of the year in the concession areas of the five distributors. So far, 48 have been completed. The app has also been modernized, centralizing 40 functionalities.

According to a survey by the Brazilian Association of Infrastructure and Basic Industries (ABDIB), the company leads among the companies that invested the most in infrastructure in the country in 2024: R$9.8 billion was earmarked for expanding networks in Brazil, focusing mainly on distribution and transmission.

Datasheet:

CLIENT: NEOENERGIA

AGENCY: PROPEG

Creation: Hermes Zambini, Felipe Mendes and Rodrigo Lopes

Production: Manuela Peixoto, Letícia Jesus, Gabriel Assis and Matheus Brandão

Customer Service: Michele Estevez and Ana Ramos

Director: Fernando de Assis Teodoro

1st Assistant Director: Andrea Marquesi

Production: HUMANA FILMES: Fernando de Assis Teodoro and Alvaro dos Santos Pacheco Jr

Production coordinator: Marcela Costa

Plato: Maycon Nathan Silveira de Souza

1st Plot Assistant: Hugo Braz Spíndola

2nd Platoon Assistant: João Vitor Campilhas Andrade

3rd Platoon Assistant: Julia Debouch Lopes da Silva

Cleaning: Paula Cavalheiro

Security: Thiago Damasceno

Making Of: Raphael Pinheiro

Director of Photography / Cameraman: André Alves

Camera Assistant: Paul Christian Carbone

Logger / Video Assist: Guilherme de Oliveira Alves

Location producer: Luisa Volpe

Location: Espaço Escandinavo

Electrical:

Gaffer: Marcelo Godoy (TcheTché)

1st Electrical Assistant: Antonio Galdino de Oliveira

2nd electrical assistant: Lucas Costa

2nd electrical assistant: Pedro da Silva

2nd electrical assistant: João Victor Goncalves dos Santos

Generator: Carlos André Chagas

Driver: Orivaldo da Silva

1st Assistant Machinist: Kaique Alves Wedekim

2nd Machinery Assistant: Sidnei Rodrigues dos Santos

Art Director: Duda Baldochi

Art Executive: Gabs Ribeiro

Art Producer: Fernanda Neves

Art Producer: Rebeca Amorim

Art Producer: Ana Paula Fernandes

Art Assistant: Fábio Vieira

Art Assistant: Henrique Tota

Costume Designer: Ana Carolina Pizza Ferreira

Chambermaid: Rosangela Lino Pereira

Make-up artist: Hana Saito Espenchitt

Cast Producer: Cristina Hatsue Saito Espenchitt

Cast Assitant: Erica Martin Galeni

Pet Actor: Silvania Santiago Cardoso

Pet Actor: Ronaldo Tadeu Barbosa

Cast: Priscila Rosa, Amanda Willians, Douglas Constante, Milton Santos, Helô Aquino, Leandro Freitas, Isabela Soares and Joca (dog)

Editor/ Color/ Finishing: Taylor de Oliveira Cassiano

Scenes using AI: VR GLASS

Camera equipment: Temos Locadora; Filmes do bem

Electrical / Machinery: Inacreditável Locadora

Lunch / Maintenance: Bianca Fátima Matos de Souza

Production Structure: Casa do Produtor

Team Insurance: GBI Insurance

Lunch car / Maintenance: Bianca Fátima Matos de Souza

Production car: Donizete Ferreira

Electrical and machinery truck: José Ubirajara de Almeida

Camera van: Jaime Soares dos Santos