Effective on this
Wednesday, (21), CEB Distribuição brand will become Neoenergia
Distribuição Brasília.
The change consolidates the actions of one of the largest groups in domestic
electric sector in the Federal District. The new visual identity gains Neonergia’s format, colors and seal, aiming
at the creation of economic, social and environmental value. In this sense, the
new logo recalls a context of sustainability and, in line with this concept,
the company adds 11 electric vehicles to its fleet in the Federal District, contributing
to the process of economy decarbonization.
The brand change will be
gradual. The new look will firstly arrive in the company’s virtual
environments. Over 2021, in addition to the website and social media, the new
logo will be also present in the energy bills, service stores, service vehicles
and in the employee’s clothes. The gradual change is aimed at introducing the
new brand, keeping the identification bonds with customers, who will gradually
get familiar to the Company’s new visual identity.
Directly aligned with the
business strategy, the new brand is inspired in nature and its three graphic
elements translate the commitment with sustainability. The respect to the
environment is represented by the green leaf. The blue drop represents the wind
and water, our main sources for renewable energy generation and the orange
stands for the solar energy and natural gas.
The brand change represents
Neoenergia’s commitment in offering an increasingly better service to its
customers. The company is strengthened as a transformational agent of the
environments where it operates, through development, innovation, and respect
for human and natural resources. “The new identity is a symbol of this
protagonism: a company committed to sustainability, operation efficiency and
customer satisfaction," says the CEO of Neoenergia Distribuição Brasília,
Frederico Candian.
Under Neoenergia's
shareholder control,
the distributor has achieved expressive commercial and operational results. The
index that measures the average interruption duration per customer (DEC)
reached, in March, a 12% improvement as compared to the same period last year.
This reflects the process of revamping, extension and automation of the
electric system. The company is investing in leading technologies in DF, such
as, for example, the Self-healing system. This smart equipment isolates a
possible failure in the network and promotes the automatic restoration of the
power supply in most of the affected area.
In customer relations, the
company restructured the negotiation channels and provided more flexible
payment options. The company reduced to 20% the down payment for installment
payment plans, in up to 12 installments on credit cards, and entered into a
partnership with the RecargaPay application, granting a discount of R$ 20 for
the first bill paid through the app. In addition, the Saldão 30% campaign,
even exempts fines, interest, and inflation adjustment for accounts overdue for
more than 180 days.
ELECTRIC FLEET - Neoenergia Distribuição Brasília brings the company's first 11
electric cars to the Federal District. The vehicles will be initially used to
carry out administrative services. With a range of approximately 350
kilometers, the cars will be fueled by two recharging points installed at the
company's headquarters. The company intends to expand its fleet of electric
vehicles, increasingly reducing dependence on fuel-powered engines.