Campaign awarded 30 clients in all concession areas

In the last drawing of the “Neoenergy pays your bill” promotion, five more customers were awarded discounts of R$ 500 per month on the energy bill. Those awarded are from Bahia (Salvador and Eunápolis); Rio Grande do Norte (Nísia Floresta); and São Paulo (Campos do Jordão). The amount of the individual prize can reach R$ 6 thousand, considering the one-year bonus period

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In all, the campaign awarded 30 customers in six draws held. In addition to making a difference in the family budget, the promotion aimed to boost the brand's digital connection. Since its launch in January of this year, the campaign has achieved great success on Neoenergia's official Instagram page. The page registered a cumulative growth of 290% of followers on its Instagram account, with more than 626,000 shares and

1.3 million interactions.

“Our business strategy is focused on people. We also want to communicate with our more than 16 million customers through social networks. Neoenergia Pay Your Bill was just one of the relationship and rapprochement actions. We are committed to surprising monthly with innovative actions that lead us to generate trust. This is just the beginning of our planning. We want to move forward more and more, to be closer to customers and, today, the social network is one of the most direct vehicles for this purpose,” says Lorenzo Perales, Neoenergia's Marketing Director

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To participate, each customer needed to follow the Neoenergia page on Instagram, like the specific post about the promotion, and tag two friends in the comments. The draws were held by Loteria Federal, from Caixa. All results were announced on the Neoenergia website. Customers from the five distributors participated: Neoenergia Coelba (BA), Neoenergia Pernambuco (PE), Neoenergia Cosern (RN), Neoenergia Elektro (SP and MS) and Neoenergia Brasília (DF)

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