Successful on social media, promotion doubles the award period from one to two years, and can award delinquent customers at the five distributors over the period with a total of R$ 12 thousand in credits at the rate

What was good got even better. The “Neoenergia pays your bill” promotion is back to raffle R$ 500.00 in credits for residential and rural delinquent consumers at the five distributors — Neoenergia Brasília (DF), Neoenergia Coelba (BA), Neoenergia Cosern (RN), Neoenergia Elektro (SP/MS) and Neoenergia Pernambuco (PE). What's new is that the award deadline has now doubled from one to two years. Thus, the winners can obtain a total of credits, in electricity rates, of up to R$ 12 thousand over the period, depending on energy consumption

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Successful on Instagram last year, the promotion re-debuts this Monday and the first drawing will take place on June 8. This new edition is due to the growth in engagement achieved with customers in 2023, when Neoenergia's digital audience broke a record. The brand currently leads the ranking of followers on Instagram among companies in the sector: there are more than 575,000 on the platform.

Therefore, the strategy of the second edition is to make the promotion even more attractive in recognition of the connection established by the customers. “The campaign was so successful that we doubled the award deadline to make it even more advantageous for customers. It is for them that we work daily with the objective of creating the best consumer experiences, anticipating news that meets their needs and provides more engagement with our brand,” says Lorenzo Perales, Marketing Director at Neoenergia.

Participating in the promotion is easy. Just follow Neoenergia on the digital platform ; like the post about the promotion; update your registration when necessary; and mark three friends in the comments. The draws will be held by Loteria Federal, da Caixa, and 30 clients will be awarded in total. The regulation is available on the Neoenergia website.