solidary action promoted by Neoenergia will donate up to R$ 5 to
social assistance institutions, per customer who adhere to the
services of Automatic Debit and Bill Receipt via E-mail. This
initiative aims to contribute to the social work that have been
impacted by the effects caused by Covid-19 pandemic. The customer
doesn’t need to expend any money to join, they just have to
register to one of the digital services offered by Neoenergia’s
distributors: Coelba/BA, Celpe/PE, Cosern/RN and Elektro/SP e MS.
The adhesion is expected to reach 40% of customers, achieving R$ 5.6
million in funds raised.
addition to the solidary perspective, digitalization involves other
social issues. “In this period of social isolation, it is
critical that people stay at home to reduce the risk of spread. The
customer adhering to these services give a financial contribution to
social institutions and also collaborates with the environment, by
reducing the use of paper and the need for handling physical bills”,
says Leonardo Moura, Neoenergia’s Commercial Processes
longer the customer stays adhered to the services, the higher the
amount transferred to the institution. If the customer selects only
the Bill Receipt via E-mail, the distributor’s donation will be R$
3. For the other options, the amount will be R$ 5. The adhesion to
the services can be made through each company’s website.
Institutions to be benefited with the action in each of the
concessionaire’s states of operation are: Legião da Boa Vontade
(Celpe and Coelba), Legião contra o Câncer (Cosern) and Unicef
initiative is part of the Conta do Bem, a project that gathers
together all solidary actions from the four concessionaries via the
energy bill. “Solidary Digitalization encourages the customer
to join our digital services in this period. The action is also
included in a larger scope aimed at encouraging society to contribute
with the work done by well-recognized institutions.
Digitalization action converges to Neoenergia’s corporate strategy,
committed with Sustainable Development Goals (SDGs). The project
particularly focuses the efforts in No Poverty (goal 1), Sustainable
Cities and Communities (goal 11) and Partnerships for the Goals (goal
Neoenergia distributors' websites:
This initiative is part of Iberdrola group’s response to Coronavirus.