Olympic medalists Bia Souza, Ana Marcela, Antonia Silva, Rayane Soares and other athletes from Team Neoenergia star in the "More for Women's Sport" campaign and reinforce the importance of equal opportunities

The athletes from the Neoenergia Team star in the brand's new advertising campaign "More for Women's Sport", which opens this Tuesday (15) on digital platforms and free-to-air TV. In the launch film, champions Bia Souza (judo), Ana Marcela (open water), Antonia Silva (soccer), and Rayane Soares (paralympic athletics) and other ambassador athletes, reinforce Neoenergia's commitment to encouraging society to value the presence of women in and out of sport.

With footage shot at the Time Brasil Training Centre in Rio de Janeiro, the film also reinforces Neoenergia's partnership with the Brazilian Olympic Committee (COB), especially on issues associated with equal opportunities, a pillar that is part of both organizations' commitments. The campaign was launched during the II Fórum Mulher no Esporte (II Women in Sport Forum), an event promoted by the COB to debate the challenges and advances of female participation in sport.

The new piece also features Bruna Kajiya (Kitesurfing), Celine Bispo (Swimming), Mirelle Leite (Athletics) and Tota Magalhães (Cycling). Another aim of the campaign is to encourage public and corporate support in the post-Olympic period. "More for women's sport" is connected to the "More for you" campaign recently launched by Neoenergia.

"Women's sport is a way of encouraging the appreciation of women in Brazilian society. By highlighting the achievements of the Team Neoenergia athletes, we have established a connection between the brand and the public to reinforce the need for this transformation.The action also reinforces the attributes of the "More for you" campaign, which reaffirms the brand's commitment to offering the best consumer experiences to our customers," says Lorenzo Perales, Neoenergia's Marketing Director.

In addition to the film, Neoenergia will be showing other content, making-of videos and interviews with the athletes. The videos use artificial intelligence resources to aid production, an innovative model for companies in the electricity sector. The company has also planned other media actions for the "More for women's sport" campaign until the end of the year.

TECHNICAL FILE

Film: More for Women's Sport

Client: Neoenergia

Agency: PROPEG

CEO: Vitor Barros

Vice President of Creation: Emerson Braga

Creative Director: Ariston Quadros

Copywriters: Emerson Braga, Ariston Netto and Ursula Vasconcelos

Art Director: Pablo Leiro

Vice President of Planning: Melina Romariz

Planning Director: Barbara Ferreira

Customer Service: Michele Estevez and Suzana Graciosa

Media Manager: Patrícia Seabra

Production Manager: Manuela Peixoto

Producer: Plural

Executive Producer: Rafa Rabelo

Producer: Plural Imagem e Som

Director: Pedro Serrano

Assistant director: Débora Baptistella Yazbek

Production Director: Daniel Olivier

Executive Director: Márcio Lemes

Production Coordinator: Marcos Araken

Director of Photography: Pedro Serrano

Still: Danilo Eduardo

Movi and SteadCam - Daniel de Santii

Art Director: Tamalli

Sérgio Geraldo de Oliveira Costa

Make-up artist: Roger Ferrari

Direct audio operator: Paulo Roberto Cirino de Barros

Camera Assistant: Júlia Lopes de Azevedo

Photographer: Jarves Calixto

Costume designer: Miltinho

Making of: Danilo Dutra Velloso Pimenta

Gaffer: Vinicius De Oliveira

Sound design: Milton Miné

Color grading: Rafael Rodrigues