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Rock in Rio

Neoenergy in a #PelaDescarbonização movement

Originally organized in Rio de Janeiro, Rock in Rio is a megafestival of music created in Brazil and held since 1985. It was through him that a series of great international artists performed for the first time in South America, with iconic shows such as Queen and Guns N' Roses. There are several days of event, which brings together national and foreign musicians, and is currently held every two years.
As famous as it is for its music, the festival, considered the sixth largest in the world in public, is also a case of sustainability. Since its first edition, Rock in Rio offers a proposal for transformation and attitude, and since then many actions have already been carried out for the planet. Neoenergia was part of this movement, contributing energy solutions in a partnership focused on the decarbonization of the event. In the photo, the CEO of Neoenergia, Eduardo Capelastegui; the CEO of Rock World, Luis Justo; and the Chief Brand Reputation Officer of Rock World, Roberta Medina.

Neoenergia and Coca-Cola together #PelaDescarbonização


Neoenergia joined forces with Coca-Cola to reaffirm its commitment to sustainability in a relaxed environment where music and clean energy solutions are highlighted. The support is embodied in the kinetic track of the Coke Studio, in the City of Rock, which transforms the participants' movement and dance time into energy.

The company was also present at the event, in 2024, with The Coca-Cola Company to discuss Innovation and Sustainability in the entertainment industry. Watch the video and learn more about this partnership!

Documentary series “On the Energy Route”

In 2024, the partnership with Rock in Rio generated the documentary series “On the Energy Route”, which explores behind the scenes of the construction of the Rock City with a focus on sustainability. The series of episodes presents the festival's initiatives for decarbonization, from engineering processes to the implementation of green technologies, with testimonials from characters that make the festival possible.

Rock in Rio 2024

September 13, 14, 15, 19, 20, 21 and 22
Olympic Park - Rio de Janeiro

Sustainability

In terms of energy, 62% of fuel consumption has already been reduced. And, in line with the UN's Sustainable Development Goals (SDGs), the mega-event launched the For a Better World movement, in which it brings together sustainability reports, showing what it has already achieved and new goals to continue evolving.

Among them, the involvement of sponsors and suppliers in its sustainability policy stands out, including Neoenergia. With projects such as Amazonia Live and funding from the Socio-Environmental Institute, Rock in Rio offsets 100% of its carbon, including the planting of trees in the Amazon — the largest tropical forest in the world, essential for maintaining the ecosystem of the entire planet. To date, 73 million trees have been planted.

The festival is also certified ISO20121 - Sustainable Events since 2013, and is one of the pioneers in this achievement. Thus, Rock in Rio guarantees, in addition to a lot of music, a commitment to sustainability before, during and after each edition.

Sustainability around the world

In addition to the traditional edition in the Rio de Janeiro capital, Rock in Rio makes international stages. Portugal, Spain
and the United States are countries that also count on the festival and its sustainable actions.

At Rock in Rio Lisboa, the goal of zero waste was achieved, with no residue from the event ending up in landfills. Brazil is on the way: 80% is the recycling rate in the country edition. And the World Stage, the largest in Rock City, is all made of recyclable steel.

In the first Spanish edition, in 2008, through the For a Better World project, more than 700,000 dollars were donated for carbon compensation, and 20 schools were equipped with solar panels.

Rock in Rio: a story of pure energy

Placing Brazil on the international circuit of great artists, Rock in Rio is marked by moments that went down in history. The 1985 edition marked the first time that the audience at a major concert was fully illuminated, with 2 million watts, attentive to the 80-meter stage at the mouth of the scene - at the time, the largest ever seen.

This then new technology, connecting artist and audience, contributed to one of the most striking moments in the history of music: the Brazilian audience singing Love of My Life, a hit by Queen, and thrilled the singer Freddie Mercury.
To this day, the event's sustainable energy continues to spread and schools, hospitals, and entire communities are benefiting from it. Through the Energy Efficiency Program, regulated by ANEEL, Neoenergia will replace conventional bulbs in these locations with more economical LEDs. The number of replacements will be equivalent to the audience at Rock in Rio and The Town, another megafestivals of music by the creators of the Rio event, also sponsored by Neoenergia.